And I'm not an expert, but I don't think Damon gets paid until/unless you CLICK on the ad... or maybe you have to do more than that (like click around their site or *gasp* buy stuff)
Correct
goolge adsence is in the PPC universe (pay per click) - this program allows people to advertise google ads on their website for a few pennies per click
clicking around the site post ad does nothing for damon