Yeah - the percentage is low which means we need to reach more people. My logic is as follows: read about cats in the paper, see it on the news....visit resort and the previous identification of the capabilites is incentive to try it. Try it, like it, and a small percentage might get into it when they get home (racers or non-racers).

Let me make my point another way: Shuffleboard. How many of you have taken any time to actually play it? It's at all these resorts right? I see the empty courts all the time but I have never have stepped foot on one. What if the US Shuffleboard championships were held in your backyard and you saw it on the news where they explained the basics and showed how popular it was (among these nut jobs that traveled half way across the country to be there). NOW go to that resort with the empty shuffleboard court (?)...you want to give it a 10 minute try next time you're at the resort now don't you? This is what publicity does.

The percentage of those that sustain in the sport through such channels is admitedly small - but again, you can't expect to bring people (especially non-sailors) into the sport unless they've heard about it. This is a simple concept.