I was shown this by a dealer a month or so ago.
Yeah, you can't even ship a Hobie 16 for that little. I was guessing it might be a model of a Hobie 16 or something, but I now think it is simpler than that.
I tried to order, but it just loops back to the ad page. My guess is a simple google ad click scheme. Every time you load the page the guy gets some revenue from the ads shown on the page.
There is a thread running at sailinganarchy.com about it too.