Thanks Tim.
There were 3 rivets and the plate with the pulley had a lip which sat over the aluminum.
I have made a bracket/strap out of aluminum that is a little thicker than the mast section and was planning to rivet that to the mast in 4-6 places and place the hook back as was.
When compared to how it was prior, this repair should be a fair bit stronger, at least to my non-technical eye.
From what you've suggested though, perhaps I should use stainless rather than Al.
Cheers and Thanks.