Wow from class slogan, to normal and not cool, to marketing to selling boats!

ahhahahaha

Sorry folks, but "normal" "easy to read" "fun" "family" oriented has been out since 1990. This is 2008 and the hardcore badass you will get hurt and lose a rib is totally IN and hip with the younger crowd.

We need to get away from the "traditional" bs that some of you are stuck on.