Oh yes, forgot about the telltales. Keep in mind, those are also affected by your steering and sheeting.
So, the basic rule of thumb is, adjust outhaul and downhaul so that there are no wrinkles in the sails, then steer and sheet so the telltales fly. If you can't get the telltales to fly, consider tweaking the outhaul and downhaul, but usually you're more focused at other things (steering, sheeting, racing, etc.).
Mike