Something to back up Gasoline's view of the public's perception of yacht/sailing clubs...
My SAILING club held an open house last weekend (there is a YACHT club, for power boaters, around the corner). We had an illuminated arrow sign on the street announcing the open house with "free sailboat rides" and there was a flyer circulated around which said "Come dressed for sailing". People showed up dressed to the nines! They really expected the ascot and blue blazer crowd, and they lined up to go out on the big keelboats.
It was a beautiful warm day, with plenty of wind. I was there with my Wave, in a t-shirt, swim trunks, and life vest, asking "who wants to go on a wet-boat ride?" and most visitors moved quickly away from me. I did get a few takers: teen-agers, young couples and one gal who I had to insist she leave her leather dress shoes on the beach and roll up her designer jeans.
All in all, the turn out was good, but I don't know how many new members we'll pick up. I know the people who went with me had a great time, if not what they expected.
I will add that our club DOES emphasize adult training programs as well as kids' classes, and the course is free to all new members.