In Frank Bethwaite's "High Performance Sailing" bible, he mentions skiff sailing on TV in Australia was a huge audience. Is that no longer so? If it is still big, why?
It used to be on in the lunch break of the Sunday cricket a few years ago so ppl would be sitting down watching Australia beating India or England and drinking beer and would continue watching the 18's through the break. I don't believe that it is shown in the lunch break anymore...although haven't watched cricket on TV for ages, prefer to go sailing...
Speaking of cricket, it has a TV model that would suit sailing more than any other sports coverage because it is as boring, maybe even more so, as sailing. The only thing that makes it bearable to watch is it is a social sport to watch and the commentators are very good at entertaining the audience when the game gets dull.