Hey Mike

One of my pet peeves... CBYRA just did the same thing... launched their membership drive by listing all of the details on how they could collect your money.

US Sailing failed miserably with their mandatory membership drive when they also could not communicate the value they give to the racing sailor.

How about highlighting one of the reasons a non racer would join the HCA.... You guys do a great job with lots of stuff. Say it loud and proud!

Finally, How about getting one of your national regatta chairman to tell the community how they used the class support to make that event happen and why your dues are essential.

There are so many elements in maintaining a first class regatta organization and a lot of it goes unnoticed by the rank and file racer. Get your regatta chair to highlight a key aspect of what the volunteer for the regatta does and why he does it for the class and exactly why it's needed.