The Media is lazy. If you want media coverage for your event or campaign you’ve got to write it yourself. You need to send out press releases that are well written. They should include lots of quotes from winners and other significant participants. You need to send out photos that are professional and of print quality. Finally you need to do all of this basically as it happened. If you wait two days after the fact it’s too late. This isn’t true for magazines as they usually come out about three months after the fact.
If you’re wondering why the only sailing news we see is about large keel-boats it’s because those classes are the only ones doing all of this. They have professional media people in charge of PR for their events. You don’t need to hire people to get the job done but you do need to get the job done.
Basically what Mary said.