Thanks for the links Jake. I registered for downloads with the ESPN site but then they told me my ISP wasn't signed up with them. They only feed to a select list which seem to be US only. Makes sense I guess as their content is US sport which wouldn't be of much interest to the rest of the world. So I'm left to try the AC site and as you said there doesn't seem to be a way to register at the moment................. Grrrrrrr.
There is a work around as I ran into this issue last summer with my ISP. First, create a new account from a cellular connection, then when they ask who your ISP is, you must tell a white lie in the interest of sailing. List an ISP that is on the approved internet provider list. You will now have successfully registered and will have a user name. You will now be able to log on to anybody's ISP and view 360. My experience with the 360 experience is that it is total crap.