first: get the sport on tv... espn. make a commitment to an advertising campain reaching out to kids, like the nfl does. the sport gets almost NO exposure. hire a first class publisis, establish an easily recognizable brand for americas cup(logo) and wear it out on the sports fans. promote all major events and get big time sponsorship. then let people know they can get involved in racing on there local level...kids need role models to aspire to, and the VAST majority of kids(and adults) can't name a single sailor because they have never seen nor heard of one. you put these big fast cats on the tube and put a name to the face like nascar...you have new fans interested in the sport!