What's thickening? Any event is good for the sport, I suppose, but how does this move anything forward?

Don't get me wrong, I love the idea, but it's not going to rival the America's Cup, and will be lucky to stand out from Match Race World Series, Formula 40 series, etc.

Larry tried with the ACWS, but Joe Sixpack still doesn't care about watching sailing. I don't see how this will change that simple fact.

Mike