I think your mixing up innovative with smart marketing. Henry Ford was smart by saying lets build as many cars as we can as cheap as we can so everyone can have one. Enzo Ferrari was innovative by design. Developing cats that are cheap and reliable is not innovative or groundbreaking by any means. Sure a new rudder system took thought to manufacture and maybe you can setup and sail a Wave in minutes, but i have yet to see a COMPLETE performance cat made and designed by HC USA. It's almost like trying to justify why Ford has failed to make a true performance car but the taurus is selling great, to a populous who mainly drives BMW's.