OK, so here's a little counterpoint: There is a team of women sailors here in Colorado who race a J22 and are very competitive. They ship the boat to Texas in the Fall and race there all Winter, then do their nationals and/or the Rolex Women's Nationls. Their boat is named "Does This Boat Make My Butt Look Big" and it is plastered with a large graphic of a pendulous, cartoonish woman bursting out of a too-small bikini. They are known simply as "the Butt Boat Girls."

While their name is a bit crass, its gets them tremendous exposure. I've done stories about them for mid-sized magazines and whenever the Denver Post or Rocky Mountain News covers sailing, it's the Butt Boat and its very attractive crew that gets the pictures and a mention. But this year they had a snag. When they finished a respectable 14 out of about 40 boats at the Rolex Women's event in Annapolis, the race organizers refused to voice their name at the awards ceremony.

So...on one hand they get snubbed at a large event for having an edgy logo, but I'll bet no other boat at the Rolex, or any other event they participate in, is more recognized or well known than the Butt Boat. What is that worth to a sponsor?

I think this name works for them, in part, because they are professional, competitive, inteligent and very likable. Regardless of their boat name, people like to hang out with them. If they were geeks, the boat name would be a bad joke rather than fun and recognizable.

Hats off to you for giving your choice of sponsors such serious consideration. The question is, do you want to be known as "The Mouse Humper Boys."