I don't think the GPS tracking was ever looked at from the race management perspective, just by individual teams. With all the other logistics involved, I think Chuck already has his hands as full as he wants them.

Rick looked into the type of systems used by truck fleet managers for all the competitors once, but it looked bulky.
@scooby - The cost is in the set up. I would imagine the price tag for setting up this component to the web site cost more than the entire web site last year. Sure, it's quick to get the pic, blurb about boat and crew, etc., but you have to do it for ALL of the competitors AFTER you have developed a format to slip everything into, and it is interactive and tied to the moving, constantly updated position of the boat. Plus, you can't give it to a flunkie - whoever wrote the stuff is intimately familiar or did an awful lot of research.
Anyway - I'm impressed. Well executed - I didn't see it hiccup or fail once throughout. I knew of the first retirement from Google before it hit the news!