Check the web for Imron and related paints. My research finds that imron is a brand name for urethane. Most body shops can get urethane through their regular suppliers such as Sikkens, ICI, and other companies at a better price than Imron.
I forgot to mention the two part Interlux paint. It is better value than Awlgrip, since it comes with parts a and b together. I have heard only positive experience with the stuff.
And the really big question...
How long do you plan to keep the boat? If less than 5 years, screw it and use the interlux 1 part (west marine version).
One further thing, Imron is super shiny. If it is so slick that it beads water, it is not a good surface for laminar flow. So, you may end up wanting to wet sand the sides with 1200 anyway.
The reason that I used Awlgrip over Imron, is that Awlgrip has a brushing thinner, while Imron is made primarily to be sprayed. You can't spray either of these without a fresh air system. They will kill you.