I agree its market driven. In any business market, the people chose what to do with their money (sometimes unwisely). Depending on the product and/or service, cheaper is not necessarily better.

I've been to West Marine and received good advise/assistance. Something you rarely find at the large superstores. That assistance is not free, those guys need to eat!

Like I tell my customers when they say I'm too expensive, "My employees have a problem. At the end of the week they like to get paid. If I don't charge enough to do the job like it needs to be done, they can't get paid". You would know what happens then.

Peace,
Clayton