Safety concerns relating to the boat do not really come into it with parents if there are safeguards...

Example,

Do you think motorcross would be popular amongst teenagers if safety factors were a concern of parents! What parents want to know is that if something happens (they have an accident) then all possible measures have been taken to ensure against death or maming.

The name won't effect sales to safety conscious parents because they aren't dumb. They will want to see plenty of rescue boats, life jackets worn and lots of fun being had.

Maybe a corresponding project that could run in parallel with this is a cheaper rescue boat that the parents can buy and trailer with the F12...parents undergo a rescue training course at the same time that their kids are getting used to the boat. They can interract with the other parents while on the water. On-water parental spectating isn't as big as it could be.

Sorry for the ramble, just wanted to get the idea out there while it was fresh in my mind.