Hi Mark,
I am/was looking for a new boat. Soon I read about F16. So yes, the presence of F16 is good, if you are already in touch with beachcats or use frequently internet. My problem was: It is difficult to get a F16, if you are not in UK or the Netherlands (or close to it). No dealer in Germany, France and southern Europe, the big markets. I guess that the UK and Dutch market is saturated now, for a further growth you need new markets.
I know from some people, that they are interested in F16 or T4.9, but go for other boats due to availablity or price.
Overall the marketing is wrong in my opinion. It comes along as high tech racing boat, sometimes even as "nearly-as-fast-as-F18". There are so many other "HT" cats out there and people want to buy fun rather then speed. Actually the boat is light weight and it is the best replacement for the Dart 18. That are the points which has to be promoted, there is no other class (and very few competetor boats) out there, which offers this aspect of sailing.
If you promote the boat in such a way and if there are sufficient dealer, you could hopefully reach more people.
I hope that this will help you.
Cheers,
Kolja