I expect this reaction and understand it, I think in a similar way.

The formula would not change, nor any of the rules. You could still discuss all of those geeky bits with people but while you retain the "Formula" label as your primary name I think you will have to accept being the "lighter", "smaller", less commercially groovy class to F18 and therefore find it harder to grow interest.

And before you start wittering about what is best and why, you are speaking to the converted (I have a Taipan) so save it. I am talking specifically about creating interest in outsiders, it is a shallow world and label is everything.