How do you move these new sailors from the individual (family) pursuit of the past time (sailing) to the sport of catamaran sailing and future involvement with our existing clubs?
Have you guys given much thought to this?
Is it important to the business plan of the company?
Very important to expose kayak buyers to sailing as we see this as a major focus of our company. I think you can see that sailing is still our primary focus when we have a sail mast mount molded into every Hobie Mirage kayak model. We sell sail kits for these things by the thousands. This is exposing thousands upon thousands of kayakers to sailing. We have already seen the upwards movement into our other products from this. Its working.
Now, the jump from there to racing? The percentage of interest has always been high for recreation and low for racing. The shear numbers back in the 70's and 80's drove the clubs.
