Agreed - if you're not trying something, your not trying anything. So what to try?

I'm all up for the fun event. How do we get the word out to the people that don't show up at our races or participate here - are they lurking here and not participating (I know some of you are! <img src="http://www.catsailor.com/forums/images/graemlins/grin.gif" alt="" />). How do we reach them to let them know about our fun event?