Before anything happens the Alter Cup Committee need to get way more organized. When you can't even get on the website and find a schedule and results for the qualifiers you've got to be thinking it's time to get back to basics. I don't even know where or when my qualifier was this year and I was just on the website trying to figure it out.
Start with the fundamentals.
Does the Alter Cup Committee even have an e-mail list of past participants to send notices to? Where's the ground game?