Your question seems to indicate to me that you don't have the halyard, forestay and jib luff setup right. The furler rotates the forestay. If the jib luff is zippered over the forestay (don't forget the place the halyard line inside the zippered luff before you start hoisting the sail) and the tack is attached to the forestay adjuster plate on the furler, then the jib will roll up around the forestay as the latter is turned by the furler drum.

Mike.