Rick,

My hot tip is to sort out your web store and not worry too much about everything else (youtube, blogs etc.). I think you're website team is leading you a bit astray, yes you need to increase your web footprint across a broad spectrum to capture more market share, but a good way to do that is link to other sites like The Beachcats and SA.

I'll say I'm on your site daily but don't use your store that often. For example, I ordered a new trapeze harness for the crew this week, normally I go for an Aquata Worrell which you supposedly carry but I could not find it on your website. Actually the only harnesses on your site with photos and a description are the Murrays and Gill. Now had I absolutely needed a Worrell (i.e gearing up for GT300, which we aren't), I would have given you a call, followed by 2 other dealers since they are such a pain to get. As it stands, not knowing your selection through a quick 5 minute site browse, I went to another retailer and selected a MM harness.