I was looking at the supermaxi Alfa Romeo website and there was an article there about how its owner Neville Crichton secured sponsorship for the 2006 european campaign.

Anyway, he says that in the '02-'03 season the yacht created $40m (Aus?) per annum worth of media coverage. How much would a season of F18 racing be worth in terms of coverage? How is this calculated?, and what does this mean for a sponsor commercially (revenue etc).

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