Of course the sailors of the boats are more important than the make in the results of any race. On the other hand, when a builder is marketing their boat...who sailed it to a win is less important. Buyers are not interested in that information in an ad.
So, what is in the F18 for the builders if they don't get mentioned? Seems pretty silly for everyone to have to try and figure out which boat is what make by sail numbers and photos of the event.