If it caught on and sponsorships for a series were secured, TV contracts signed (with real meaningful money), then it would have a huge effect on the highest levels of sailing. The weekend warrior crowd will keep doing their thing.

NASCAR wasn't that big until Winston came around as a sponsor, then big companies parolled teams, TV picked it up and now it is a hugg money sport (?). This had little effect on local dirt trackers, but gives them some hope of the "big time".