Greg, Your old roommate is probably a nascar fan. I'm sure he's correct about the demographics, but if you are on the water enough(every weekend) your idea would give him more bang for his buck. A sail is much cheaper than advertising in those sports. I have to agree that Miller is not a beer I'd choose. Do you have any micro breweries around you up there? They don't have as much $ to spend, but at least you could feel you were advertising a hip beverage! I can't sell Bud on my bar even when someone is paying the tab. In other words, I can't give it away. Sam is my big seller. <img src="http://www.catsailor.com/forums/images/graemlins/grin.gif" alt="" />