Here's a question to the fleets

Our goal is sailors who are older. (we want sailors who race sooner then latter).

We are working under the notion that if they sail a cat once... they will be hooked... and they will return to the class down the road when they want to go racing again.

We have about 3 or 4 junior teams 14 and older in the area that will be racing Hobie 16's.

We have 2 regattas (One Catamaran and one Dinghy).
We provide Free loaner Hobie 16's for teams under 21 for the weekend.
NAHCA, CRAC, and Hobie 54 have teamed up to make this happen with insurance through US Sailing's Burgee program, Hobie 16's to use and our initiative.

Last year.. my marketing was a complete miss... only got TWO phone calls to borrow the 4 boats that I had lined up.... and they bailed at the last minute. (memo to file... kids don't read regatta books)

So this year I tried to approach the junior sailing directors at the CBYRA Junior Scheduling meeting.

The problem is...Junior sailing program directors did not seem interested in supporting this program. Later, I was told by folks involved in Junior sailing for years and years.

"What do you expect... the parents are paying these coaches LOTS of money and they have as a goal... a spiffy college admission .... Sailing Hobie 16's is not something they will get behind.

So... New plan... directly market to High school or College kids.

So, my question is... which should I target the High School Sailing Teams in the area to find my sailors... or do I go after the college sailing teams,

My preference right now is the High school kids because they will be around the area all summer.

Suggestions?