Eric,
I think you are wrong. Price is not the selling point as new boats are "too expensive" anyway. What is needed is the right combination of people and a good product.
And I would add.... A series of 5 events that the boat would compete in against all comers for line honors.
For example:
Texel in Holland
Statue of Liberty Race in NYC
Mug Race in Florida
Miami Key Largo Race in Florida
Race to Oxford on the Chesapeake Bay
These events are similar to what the Ventilo M2 class is doing or the descion 35's one designs are doing . (M2 is a 27 foot three man cat sailed on the swiss alpine lakes the D35 is a 4 man boat.)
Also, a circuit of high profile buoy races would help the class grow... These events are less clear to identify.
