| Re: Marketing of Catamarans/Growing the Fleets
[Re: pschmalz]
#26448 11/24/03 06:26 PM 11/24/03 06:26 PM |
Joined: Apr 2002 Posts: 805 Gainesville, FL 32607 USA dacarls
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Posts: 805 Gainesville, FL 32607 USA | Re: Endless Summer of Catamarans by Warren Miller or Bruce Brown or their kids (BTW- their kids are active and do good ski movies all the time, right?) Sharing the Wind (Coast Catamaran 1980) with Dean Froome was pretty dang good. So was the 1978? Hobie 16 Worlds tape in Hawaii. Note that there were no X-boats involved. As we are talking about "Promotion of Sailing or even...Promotion of Classes", has there ever been a promo movie with brand X-beach cats in it? I never heard of one or saw one. Why not?
IMHO the Worrell 1000 tapes don't count- all beach shots and little clever dialog in my copies, and nothing on the water.
Dacarls: A-class USA 196, USA 21, H18, H16 "Nothing that's any good works by itself. You got to make the damn thing work"- Thomas Edison
| | | Re: Marketing of Catamarans/Growing the Fleets
[Re: pschmalz]
#26450 11/24/03 08:40 PM 11/24/03 08:40 PM |
Joined: Jun 2001 Posts: 3,116 Annapolis, MD Mark Schneider
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Carpal Tunnel
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Posts: 3,116 Annapolis, MD | Strategy games with the element of luck involved are interesting to watch (Poker etc ).
The problem with sailing is that the strategy portion involves the unseen component of wind. The america's cup tv shows spend a fortune trying to show the racer's strategy with respect to wind shifts and velocity. Meanwhile, the action component of the sailing game... eg starts tacks, jibes and crossings all look the same.... the element of the unexpected is quite low. (no home runs hit or touchdown runs broken off). So. the sailing shows focus on the people and their struggle with the pressure of big bucks sailing. The big story lines last go were about the traitorous ex patriot, the tussle between two mega bucks owners.... and so on. It was actually a better read... then TV show. I know of several sailors including myslef who really struggled to watch all of the sailing footage.
Notice how little racing is actually shown on TV and what they focus on in the show. Track and Field is only shown every four years with the olympics. The story line is the athletes struggle to get there and the pressure to perform. Finally, they race. Horse racing is shown 4 times a year and suffers from declining live spectators ... The story line on TV is the owner, trainer and jockey soap opera..... relatively little about the race. The public takes an interest when the event is contested between two super horses where one must loose. Nascar seems to focus on the personalites and crew teamwork in their 2 hour shows.
Seems to me that sailing is just not a great spectator sport for TV. On the other hand, The worrell 1000 made for a very good read in the SI coverage the last time it was run. Perhaps we should focus on getting compelling stories written about sailing and less on the video stuff.
Not to mention I I read on the other forum that a 10 minute vido clip required 70 hours of production to get. Wow... that is hard work!
crac.sailregattas.com
| | | Re: Marketing of Catamarans
[Re: flounder]
#26451 11/24/03 09:19 PM 11/24/03 09:19 PM |
Joined: Jun 2002 Posts: 806 Toronto, Ontario pitchpoledave
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Posts: 806 Toronto, Ontario | Have you seen the Jan de Boer Nacra promo video? Its fantastic! I have only found it in lo rez though. Does anyone have a copy / know where to get a copy on vhs or hi-quality mpg? I emailed info@jandeboer.com and nobody responded. | | | Re: Marketing of Catamarans/Growing the Fleets
[Re: Mark Schneider]
#26452 11/24/03 09:55 PM 11/24/03 09:55 PM |
Joined: Jul 2003 Posts: 60 Hong Kong schobiedoo
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Posts: 60 Hong Kong | Our fleet in Hong Kong recently had it's major regatta of the year and with help from the sponsors we've just got about 8 1/2 mins of footage to be shown for a month on a number of airline seatback TV's. So if anyone's on Cathay Pacific in the next 4 weeks, have a look out for the Hong Kong Hobie Asian Classic on your little TV. It's also being shown on a large number of cable stations around the world, including the UK, but unfortunatley for the majority of folks in this forum, I don't think there is any planned coverage in the USA.
Regarding the feasibility of doing this, we found that to get airtime on TV wasn't that difficult, sure to get primetime is impossible, but 1 month solid on 3 worldwide airlines is a good start for future development. It just takes a sponsor who is able to see the benefit for them, i.e. title sponsorship, big sail stickers with their logo on, etc that is seen by lots of people trapped on a plane for up to 13hrs.
Once we had the money, we just contacted a sports production company who sent a cameraman, edited the footage and produced the final result and did all the distribution, so it was very little work on our side. It's just a case of going out there and doing the sponsorship rounds. Surely something like the Worrell on TV would be great. As long as you get some wind, I don't think you need to go through the finer points of tactics etc, you just show guys going flat out one the wire and flying a hull! You don't have to be a sailor to appreciate or enjoy that. | | | Re: Marketing of Catamarans
[Re: pitchpoledave]
#26453 11/24/03 10:26 PM 11/24/03 10:26 PM |
Joined: Jun 2001 Posts: 12,310 South Carolina Jake
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Posts: 12,310 South Carolina | Contact Performance Catamarans here in the US - they have that Jan de Boer video for something like $10. I got a copy but the alignment was out of wack on the tape. I still watch it every now and then although the video is fuzzy at the bottom and the sound garbled occasionally.
Jake
Jake Kohl | | | Well
[Re: schobiedoo]
#26454 11/25/03 07:13 AM 11/25/03 07:13 AM |
Joined: Jun 2001 Posts: 9,582 North-West Europe Wouter
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Posts: 9,582 North-West Europe |
Just to throw my buck in.
Round Texel makes a video/DVD pretty much every year and has a 30 min coverage on TV. Sure they overdo on Human drama (I hate that stuff) and show little in how the race developped (wind conditions, water, lead changes) but okay it is thre.
Wouter
Wouter Hijink Formula 16 NED 243 (one-off; homebuild) The Netherlands
| | | Re: Marketing of Catamarans
[Re: flounder]
#26456 11/25/03 01:16 PM 11/25/03 01:16 PM |
Joined: Apr 2002 Posts: 591 Bradenton, FL Sycho15
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Posts: 591 Bradenton, FL | We need some adventure sailing on catamarans. There is always a great human aspect to any adventure, but when you're showing a short clip of the guys going full-bore, flying a hull, and out on the wire, with a big ****-eating grin and saying "This is what it's all about!" you're sure to get some people interested in catamarans.
G-Cat 5.7M #583 (sail # currently 100) in Bradenton, FL
Hobie 14T
| | | Re: Marketing of Catamarans
[Re: Sycho15]
#26457 11/25/03 04:32 PM 11/25/03 04:32 PM |
Joined: Nov 2002 Posts: 5,558 Key Largo, FL & Put-in-Bay, OH... Mary
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Posts: 5,558 Key Largo, FL & Put-in-Bay, OH... | One of the many problems with promoting sailboat racing is that in most cases the races are not close enough to shore for spectators to see what is going on (if they can even see the boats at all). And if you put the course in close to shore, the racers complain about the flukey wind or the boat chop or whatever.
They managed to have close-in, spectator-friendly racing for the America's Cup boats that raced recently out in San Francisco, and also at the Little America's Cup at Newport. Those were rare situations, but we need more of them. | | | Re: Marketing of Catamarans
[Re: flounder]
#26459 11/26/03 01:07 AM 11/26/03 01:07 AM |
Joined: Jun 2001 Posts: 272 sail-s
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Posts: 272 | VIDEO’S 1 - Fly Hobe Fly – Story of a group of H16’s caught in a storm with gusts of 80 mph. 2- Violets Are Blue – Nice movie with great seen of H16’s and P16’s fighting it out on the race course 3 - Sharing the Wind & A Moments Glory – Get TheMightyHobie18 footage and wonderful documentary about the first H16 worlds. 4 – H16 Worlds in Australia – Great video 5- 1996 H16 Worlds - very professionally done and exciting 6 - Learn to Sail Video – H16 with Americas Cup sailor doing the instruction is very well put together. 7 – More to come There is one website where you can find all of these videos so if you are interested email me as I don’t what to do un-authorized advertisement on this website. info@sail-s.com | | | Re: Marketing of Catamarans
[Re: sail-s]
#26462 11/26/03 01:35 PM 11/26/03 01:35 PM |
Joined: Nov 2002 Posts: 5,558 Key Largo, FL & Put-in-Bay, OH... Mary
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Posts: 5,558 Key Largo, FL & Put-in-Bay, OH... | There is one website where you can find all of these videos so if you are interested email me as I don’t what to do un-authorized advertisement on this website. Miles, It's fine if you want to give the website url that has those videos available. I would like to know, too. At one time there was a catamaran group out West that had a list of lots of beach-cat videos, and you could get copies through them; but I have lost the contact information. This is important resource information for everybody. | | |
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