Newsletters. Carol Cronin J105 Newsletter, John Burnham Sailing World.

If the website is the hello... the Newsletter is the Handshake! (Joe Costa)

Old news… is no news… leave the results to the web site…. Focus on People and People stories. (Hobie Class news got lots of plugs) When you are getting bored with the look of your newsletters…. Your readers are JUST getting used to it…. STOP IT.

Badger Badger and Badger them for articles.

If that doesn’t work … Interview a sailor… use a few questions at a time…. You can pull together a good read with a few insights and details using email... (and they will never know it)

People NEED something for their Fridge!!! SNAIL MAIL is very important… don’t forget… NOBODY is printing your attachment.

Remember the generational splits…Kids are electronic focused. Balance the two streams.

Newsletter are still important!

Mark