Would corporate sponsors prefer the Alter Cup follow the CORK model?
Canadian Olympic Regatta Kingston (CORK) has been a successful multi-class regatta since 1969?
I wonder how sponsorship has changed, grown, or morphed, over 43 years?
http://www.cork.org/about-cork/history/
CORK Sponsorship Opportunities
http://www.cork.org/about-cork/interested-in-sponsoring-us/