I really admired what you guys were doing and how successful you were at promoting this event - you set a standard for which other struggling events should draw experience from. Your marketing vision was terrific and I think you guys had a great idea.

With that in mind, there is an area of marketing that it doesn't sound like was successful - the internal marketing. People happy with the status quo are quite the challenge. You guys have a terrific idea, hit an impressive goal, and have given us all a few things to learn from. I hope to see you keep working on it.