The reason the Worrell is not being run is because of money. How can the event be changed to attract more sponsors, money and TV coverage?

The event should take lessons from other forms of racing. NASCAR, America’s Cup and such. I think a formula format would attract manufactures to back and support teams. What better chance to prove your abilities as a boat manufacturer? In auto racing the manufactures support their teams. This would also promote the equipment and boat development for the sport.

Perhaps a way to gain more publicity would be for each team to be required to support a charity. Like a walk-a-thon, have a sail-a-thon. The race could be run where each mile sailed money is donated to the sailing team’s charity. Sailing clubs around the world could be associated with a team and sign up donations for each mile sailed. This will attract media coverage.

I would also think that in today’s age of reality TV one of these shows would find the race interesting.

As for sail what you brung, open the race up to have two races. One for the group sailing the entire Worrell and another one for the locals that just want to sail one leg of the Worrell. Race the second group handicap, charge an entry fee and leverage the existing racing infrastructure.

Is there a marketing executive out there that sails catamarans and could help Mike put this together?