ESPN has figured out how to cover it while also showing sponsor's messages. During the Indy500 a couple of weeks ago, most commercial breaks saw the racing action reduced to a small video on the side while the commercial played in a larger portion of the screen...then the race zoomed back in. You still got to see the action. Though I believe that advertising method was aimed squarely at viewers like me (who record the race and start watching it an hour after it starts so we can fast forward through all the commercials) - it would work here too.