You guys must be kidding.. that it won`t take off in the US because it doesn`t allow for (what do you call it again??) Natural advert breaks. Clearly the rest of the planet don`t understand you.. and I was rooting for the US - even wore a USA Jersey (That`s how much I 'hate' the British, must be my French heritage coming through..) Anyway, glad the US evened the score, would hate to see the UK win something. I HATE ad breaks with a passion, and I`m glad there were none in the footage I saw. Please tell me you yanks are no different..