You guys must be kidding.. that it won`t take off in the US because it doesn`t allow for (what do you call it again??) Natural advert breaks. Clearly the rest of the planet don`t understand you.. and I was rooting for the US - even wore a USA Jersey (That`s how much I 'hate' the British, must be my French heritage coming through..) Anyway, glad the US evened the score, would hate to see the UK win something. I HATE ad breaks with a passion, and I`m glad there were none in the footage I saw. Please tell me you yanks are no different..
Steve, it's not that we like to sit and watch adds, we HATE the adds too, but we need to get up and get another beer, and more nachos, and go to the bathroom, etc. We need to -not- miss any action when we do that!