I think it makes for a much broader audience for sure. Especially if you can get it onto SA or major outlets as was done for the Texas 300 or even the West Coast F18 Champs. A week long event like the 300 fares better than a weekend one in that regard. Followers are on line all week. Its great for family and friends too. Once the event is over the interest falls totally flat.

I've done this (unofficially) at most every H16 Worlds I've been to in recent years. It's not high tech or costly to get some images and some info up on a timely basis. You just have to have a dedicated interest to share info.

It isn't always easy as noted by Jeremy in SF. They had all the assets except for a clean Internet connection. I hear that was an issue in France as well.