Our fleet in Hong Kong recently had it's major regatta of the year and with help from the sponsors we've just got about 8 1/2 mins of footage to be shown for a month on a number of airline seatback TV's. So if anyone's on Cathay Pacific in the next 4 weeks, have a look out for the Hong Kong Hobie Asian Classic on your little TV. It's also being shown on a large number of cable stations around the world, including the UK, but unfortunatley for the majority of folks in this forum, I don't think there is any planned coverage in the USA.

Regarding the feasibility of doing this, we found that to get airtime on TV wasn't that difficult, sure to get primetime is impossible, but 1 month solid on 3 worldwide airlines is a good start for future development. It just takes a sponsor who is able to see the benefit for them, i.e. title sponsorship, big sail stickers with their logo on, etc that is seen by lots of people trapped on a plane for up to 13hrs.

Once we had the money, we just contacted a sports production company who sent a cameraman, edited the footage and produced the final result and did all the distribution, so it was very little work on our side. It's just a case of going out there and doing the sponsorship rounds. Surely something like the Worrell on TV would be great. As long as you get some wind, I don't think you need to go through the finer points of tactics etc, you just show guys going flat out one the wire and flying a hull! You don't have to be a sailor to appreciate or enjoy that.