The real answer is that ESPN or FOX sports will air a pre produced program if it is edited, in the can and has allowances for 18% of the run time for commercial breaks. If you want it run in prime time for your sponsor there will also be a substancial fee in addition to the $200,000 budget you'll need to produce a show that is high enough quality for them to air it.

Blue torch, 5-4-3-2-1, and other low budget X games shows are produced by the networks or their subcidiaries and generate income for them. If you plan to take up their air space it will cost ya.

The reality of sailing is that there is little or no demand for it in this country. If there were demand, someone would have identified it, produced a show that spoke to it and would be living in the lap of luxury because of their forsight. I think what most of you are looking for is an infomercial that gets people exposed to a sport in the hopes that they will buy into it and join us on the beach. In the real world fiberglass and epoxies are out and rotomolding is in. Low tech vehicles that allow some access to the water at a budget price is what sells and that is why the manufacturers like hobie and other rotomolded kayaks are spending their money where there is demand. That's how business works.

I don't like it but that's the way it is.

Mark Michaelsen


Mark Michaelsen http://www.sailingproshop.com (800) 354-7245