Wow!? What in the world is going on?

A few years ago we (EMSA) decided to whittle down our official regattas and try to consolidate attendance to a select few events. It was a worthwhile exercise but it had very little impact. We also tried to make sure we spread out events throughout the year and rearranged our schedule...same thing. Not much positive impact. I've got some other things we're trying this year mostly around trying to communicate in a lot of different channels and passing out EMSA schedule cards (business cards) to all of our members so they can leave these with the random catamarans they see in the area (actually, nobody yet knows I'm working on getting these made right now).