In smooth water and light air, I don't see any reason to put a significant amount of twist in the main. There are some apparent wind effects due to the difference in velocity that will want to see a little twist but it's not much. You might also want a little twist on a jib/main boat because the jib will change the angle of the breeze that flows around the bottom of the main while the top needs to realize a different, unaffected, breeze angle.
Agreed on both accounts. I think the leach telltales are the feedback for when enough is enough.
