What strategies do you think would work to rope in different kinds of people - - think about your favorite candidate 'new' group, or a group who isn't new but which you think you might know how to reach and excite more members to join their homologues in our community (sorry, homologues = fellow members of a segment) ...
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<br>Where do they shop, recreate, get news, give opinions (online?).
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<br>What kind of messsage do you think will find resonance (excitement; competition; fun; new friends; eternal youth; etc.)
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<br>Watch the ad campaigns in your daily life (since they're *()#^E% unavoidable anyway) and try to reverse-engineer them (ie take 'em apart in your mind to see how and why they work, and on whom) then see if they apply to our sport. See if the segment of the market they're aimed at might sail cats.
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<br>*****People are vacationing closer to home now... a weekend catsailing is more vacation to me than a week in a (boatless) resort, in my actual literal experience.*******
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<br>RICK, time to market Rick's place OUTSIDE our community a little. Hook up with a specialist in vacation RE and sell timeshares or something, if you're actually still considering selling that lovely place. ("Selling Paradise" can you really DO that?)
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<br>I'm asking all this because there's a lot of you guys out there, and, not to be too flattering here, but you're collectively and as individuals smarter and more creative than the average bears. With enough fairly good brains racking themselves for this kind of idea, we'll hopefully get a few dozen contributions, one of which just might get us some new blood.
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<br>Regards,
<br>Ed Norris<br><br>(To Email me, take the Ihatespam. out of the domain in my displayed email.