Special Subgroup to consider with any new group you suggest:
<br>
<br>KIDS are recognized by marketing pro's as spending a significant fraction of the family's disposable income. Whatever demo-/psyco- graphic group you suggest, think about how to appeal to THAT group's kids, too, as a separate effort' also what to the grownups on behalf of their cods will work best on that group.
<br>
<br>ie. Baby-boom echo kids are a BIG demographic. I"m guessing here the 'leading edge" is just getting old enough to be worth planning how to get their parents to buy 'em a boat that will do as a "kids cat", new or used. (a "< 5.0 meter" like the 14's, Dragons, 4.3 Mystere, Waves hope-I-didn't-miss-your-pet-boat-no-offense-intended-yes-I-know-these-boats-aint-just-for-kiddies-your-results-may-vary-actual-california-mileagewillbelowerstuntdriveronclosedroaddon'ttrythisathome) Boomers value Education, personal development (responsibility, self confidence, self esteem, self reliance) etc. Telling them these things about catsailing's benefits for their kids is usefull. It wouldn't work on 20-30 yr old "thrill seekers" unless they have 8-12 yr old kids.
<br>
<br>What do you tell the kids about sailing?? Who's got a kid out there who likes it and can tell us why the kid likes it???
<br>
<br>What the kid expected before he tried it, and after?
<br>
<br>Who's got a 'conversion' story.. reluctant kid with bad feelings or little interest who then tried it and loves it to pieces?
<br>
<br>How'd you get that kid to try it?
<br>
<br><br><br>(To Email me, take the Ihatespam. out of the domain in my displayed email.