I sail off the beach in SC. In the early 80's people were always asking for a ride. Then the beach service starting giving rides for money. There were 20 boats on the beach in Windyhill alone. Now there are 2 boats on the beach. No one ever asks for a ride. I believe the cat companies missed the boat by not latching on to the extreme sports craze. We all know that strong wind in the ocean is totally extreme. Maybe the children of this generation are just too lazy for sailing, or biking, or surfing. Hell, most of them don't even play outside. Video games are a large part of this. I know guys in their 20's that will play Tiger Woods video golf all day, and bet against each other. Ask them too go to the course and really play golf and they are not interested, don't even own clubs.