A typical twelve year is likely to answer the "how old are you?" question with "going on sixteen!" If possible, they'd pay to skip this part of life and get on with it.

Luiz you make a good point regarding the target here. That is the person who's coming up with the money to buy this new toy (oops don't tell the 12 y.o. you're calling it a toy <img src="http://www.catsailor.com/forums/images/graemlins/blush.gif" alt="" /> ) I'm not sure the name will change the perspective of a parent much. The parent with a mono background may have preconceived ideas of cats anyway. If formula is too risky or on the edge, how about Quick (Kwik) Cat but emphasize the high point as quick to get on the water (read Wouters' rules). The parent who may know little or nothing of sailing or rigging feels less daunted about the purchase.

IMO if it has a name that invokes excitement, that's good, but...it also has to be marketable. Great thread.