Agreed. If the counsel applied themselves to creating a marketable event it would not be to hard to find sponsors. Look at what the Extreme 40's have done in 3 years and use them as an example.

As it exists today most Multihull events are held in obscure locations at obscure times of the year.

Run it in Chicago on the day prior to the Chicago-Mac race, 200 yards off Navy Pier. God forbid there should be a press packet or a cool website for the event...